MSC Food Consumer Marketing and Product Development - Full Time

MSC Food Consumer Marketing and Product Development - Full Time
Monday, January 01, 2018 -
Friday, December 31, 9999
9am - 5pm
Sheffield Hallam University

S1 1WB

MSC in Food Consumer Marketing and Product Development


This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

Everything you need to know...

What is the fee?

Home/EU: £8,240 or £9,065 (with work experience) for the course
International: £13,905 or £15,450 (with work experience) for the course

How long will I study? 1 Year

Where will I study? City Campus

When do I start? September 2020

1. Course summary

  • Develop a broad knowledge and scientific understanding of the principles for developing and preserving, managing food development and quality and commercial product management
  • Develop managerial skills, practical skills and behaviour change theories relevant to the food sector
  • Benefit from the University's approach to employability
  • Opt to spend a year on an international placement

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food.


Muslem Diraneyya

'The course was a great experience for me. It strengthened my food tech background, and introduced me to food marketing as well as the complex UK retail market. It's been a valuable addition to my career.'

Muslem Diraneyya, MSc Food Consumer Marketing and Product Development, 2017 graduate

2. How you learn 

Watch course leader Dr Leonardo Guevara talk about this course.

You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through:

  • work-related learning
  • group work
  • learning sets
  • consultancy projects
  • research
  • peer feedback
  • personal reflection
  • mentor scheme
  • coursework
  • essays
  • reports

Course leaders and tutors

Dr Leonardo Guevara - Senior Lecturer In Food Studies - Leonardo is a Senior Lecturer in the Food Subject Group in the Department of Service Sector Management at Sheffield Business School Applied learning

Live projects

All students will have access to a mentor scheme within the work related activities. Working with a mentor will enable students to understand and critically analyse the range of opportunities available to them.

Networking opportunities

The work-related learning opportunities, visiting guest lectures, work experience opportunities and mentor scheme all demonstrate the industry engagement available to you.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus as it attracts students from all around the world.

3. Future careers

This course prepares you for a career in

  • technical management
  • product development
  • product management in the food supply, food manufacturing, food retailing or food service sectors
  • food safety
  • food analysis
  • food manufacturing
  • quality assurance
  • risk assessment management
  • potential progression to PhD
  • food consumer and market research
  • food merchandising and marketing
  • consumer insight
  • food innovation

4. Where will I study?

You study at City Campus


City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map

City Campus map

Howard Street
S1 1WB

Get directions

Adsetts library


Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Equipment and facilities

On this course you work with

  • bespoke software packages
  • mentor scheme
  • modern kitchens
  • specialist equipment

5. Entry requirements

Normally one of the following in a relevant subject

• an honours degree, 2.2 or above

• an equivalent recognised qualification

• an HND with significant relevant industrial experience

Relevant subjects include • business • science • social science • a food related discipline

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Work Experience Route

If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

Non Work Experience Route

If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

6. Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.