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Senior Category Manager- Tesco

Ornua Foods UK
Leek, Staffordshire
Up to £55,000 per annum - Dependant on experience + Bonus + Car Allowance
Closing date
20 Jul 2022
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Job Details

Senior Category Manager- Tesco

Up to £55,000 per annum - Dependant on experience + Bonus + Car Allowance


Free onsite parking, Generous annual leave entitlement, Matched Company Contribution Pension, Subsidised Staff Canteen, Company Shop offering discounts on Ornua products, Sports & Social Club, Staff Lottery, Discount on Bikes & Tech Scheme, Confidential Employee Assist Programme + more.

Ornua and Tesco

Ornua are a proud product partner supplier to Tesco, packing a wide variety of Tesco own label cheese and providing strategic category support and expertise with the shared objective of growing for the mutual benefit of both businesses.


Starting with the shopper in mind, the primary purpose of the Senior Category Manager role is to drive profitable growth of the cheese category in Tesco and for Ornua. You will work as part of the multifunctional Tesco team, providing category expertise, analysis, and recommendations to both internal and external stakeholders.

Key Areas of Responsibility:

Driving growth in Tesco

  • To be a powerful partner in the Tesco Commercial Team, be the primary category expert for Tesco stakeholders and collaborate in the development of the Tesco Category Strategy.
  • To identify and share, in an engaging and action orientated way, the latest category trends, the reasons behind market trends and the implications and opportunities for Ornua and Tesco. Identify the size of the prize for various opportunities and assist in tracking performance against those targets.
  • To make recommendations across all the marketing P’s on how Tesco can outperform the rest of the market based on customer and category insight.
  • To be the lead on range reviews from space, flow, assortment, and SKU distribution.
  • Recommendations on price & promotional strategies across the year, modelling to align with Tesco’s strategy.
  • Aligning pack design, pack communication and size to key usage occasions.
  • To support business cases for Tesco opportunities and NPD

Ornua Brands within Tesco

  • Support the Brands Team in driving the growth of Pilgrims Choice and Kerrygold within Tesco

Category Team and People Development

  • Drive best practice Category Management across the group and contribute to global category expertise development projects
  • Be an Agency Champion - optimizing agency performance and facilitating internal skills development to fully utilize the data/resource available
  • Contributed to the monthly Category ‘Pit Stop’ insights document
  • Manage and develop the Category Executive for Tesco (direct report)

This purpose of this role is to provide senior Category support to Tesco, however there may be occasion where there is a need to rotate onto different accounts on either a temporary or permanent basis due to business needs.


To be successful in this role you will be required to be the Tesco category champion for all their cheese category, to act as the category leader & tailor the category vision for Tesco:


  • Previous experience in a Category role, ideally with 5+ years of FMCG experience
  • Highly numerate
  • Strong analytical skills & proven ability to deliver actionable insight
  • Able to articulate data concepts to a non-expert audience
  • Advanced PowerPoint and Excel skills
  • Advanced use of Kantar, Dunnhumby & IRI or Nielsen
  • Strong presentational skills
  • Commercially aware


  • Negotiation skills
  • Knowledge of joint business planning
  • Knowledge of shopper marketing processes

Key Competencies

  1. CUSTOMER FOCUS: ‘Level Experienced’ Advocates for the customer, balances customer and business needs, and spots opportunities for growth.
  2. WORKING TOGETHER: ‘Level Proficient’ Encourages co-operation in own team and support cross functional working.
  3. COMMUNICATIVE: ‘Level Proficient’ Communicates confidently, adapting style for different situations.
  4. RIGOUR: ‘Level Experienced’ For complex challenges or new areas, applies effective professional skill, analysis and decision making, and planning, and reviewing.

Company Overview

Ornua is a dairy co-operative which sells dairy products on behalf of its Members, Ireland’s dairy processors and, in turn, Irish dairy farmers.  It is Ireland’s largest exporter of Irish dairy products, exporting to 110 countries worldwide.  Headquartered in Dublin, it has annualised sales of over €2.3 billion and a global team of 2,850 employees.  Ornua operates from 10 business units worldwide, including 16 production facilities, and has sales and marketing teams working in-market across all four corners of the globe.

The Group is structured across two divisions: Ornua Foods and Ornua Ingredients.

Ornua Foods is responsible for the marketing and sales of Ornua’s consumer brands including Kerrygold, Dubliner, Pilgrims Choice, Kerrygold, Avantage, Forto, and BEO.  Markets are served by production facilities and in-market sales and marketing teams in Africa, Asia, Germany, Ireland, the UK, the rest of Europe, the Middle East, and the US.

Ornua Ingredients is responsible for the procurement of Irish and non-Irish dairy products and for the sale of dairy ingredients to food manufacturing and foodservice customers across the world.  Ornua Ingredients is also responsible for managing volatility through de-risking and trading strategies. The business is supported by production facilities in Saudi Arabia, Spain, the UK, the US and by in-market teams in Africa and the Middle East.

Ornua’s Values
At Ornua, our Values guide us as we work together and care for each other to achieve great things. Our five values, and their underlying behaviours, encourage us to Seek and Embrace New Ideas, Make It Happen, Be Our True Selves, Show You Care and Achieve Great Things Together.

Dynamic Working
Ornua have a Dynamic Working policy in place which facilitates flexible hours and hybrid working.


Ornua – The Home of Irish Dairy, is an agri-food commercial co-operative which markets and sells dairy products on behalf of its members, Ireland’s dairy processors and in turn the Irish dairy farmer. The business is structured across two core platforms; Ornua Foods and Ornua Ingredients.

Ornua has been present in the UK for over 50 years and today is one of the leading suppliers of dairy products in the UK.

  • Annualised global sales of over €2.5 billion
  • Ireland’s largest dairy product exporter
  • Exporting to over 110 countries
  • Operating from 15 subsidiaries worldwide
Find Us
(0)1538 399111
Sunny Hills Road
ST13 5SP
United Kingdom
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