Category Marketing Executive
We are seeking to recruit an outstanding Category Marketing Executive to join this £multi-million food manufacturing business that supply chilled and frozen food products to the UK’s major retailers, convenience and foodservice customers. Due to their continued growth they are now looking to recruit an exceptional talent to support the commercial direction of the retail channel.
- You will work in partnership with the Customer base establishing a customer strategy which will be effective at driving growth, profit & market share.
- Work in partnership with the Commercial Managers in the development and delivery of commercially sound category and range plans for the retailers.
- Formulate range assessments, analysing key EPOS & panel data and devising formal recommendations, in terms of NPD, promotions, and range.
- Work in partnership with the NPD department to make customer focussed recommendations as to the potential development of future products.
- An understanding of the UK Retail or convenience market gained from working with a retailer, data agency or an FMCG manufacturer.
- Strong analytical skills with the ability to interpret and identify trends – and must “enjoy” deriving insights from data
- An understanding of, and an ability to interpret and explain marketing data sources such as Kantar / IRI / Dunnhumby would be highly advantageous
- Ability to present and comment on complex data in a clear and concise manner..
- Experience of working within the food industry would be an advantage.