Senior Category Manager

M50 2HF, Salford
13 Aug 2019
10 Sep 2019
Contract Type
Full Time


Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of.  We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

We also believe that our competitive advantage comes from our people. We say it often, because it is true. Our K Values are part of our DNA -we are a company with a heart and soul, and our people care just as much. Our talented teams are encouraged to bring their best selves to work each day.

We are also hugely committed to the communities that we work in and strive to give back as our founder did - you’ll see this in the school breakfast clubs programme and volunteering activities that we encourage all our employees to participate in.  

A career with us is exciting.  Our modern and collaborative workspace and inclusive culture at our offices in Media City Manchester reflects that. 

Apply and come join our team!


A key team member of the energetic category team with the ability to translate category performance drivers, consumer insight and shopper trends into retailer and shopper mission relevant category strategy, delivering tangible actions aligned to growth pillars that win for both Kellogg and the Customer.

Leading one of our top 4 accounts and engaging stakeholders to build trust and credibility, delivering actionable insights and category recommendations across store formats to enable the customer to outperform the market.

  • Communicate clear category performance drivers, both internally to Kellogg’s Lead Team and externally to the customer. Ability to turn insight and dissection of sales fundamentals (4Ps) into clear actionable recommendations.

  • Translate Kellogg’s Vision and the retailers’ strategy into a customer category strategy aligned to key KPIs across both businesses

  • Be the credible external voice of the shopper and consumer, building relationships and trust with the team and translating Kellogg’s vast insights into retailer relevant insight, learnings and recommendations

  • Be the relentless voice of the customer, ensuring internal cross functional departments have a clear understanding of performance drivers and challenges in the customer and what is needed from Kellogg’s for us to win.

  • Support wider Kellogg teams with detailed analysis to enhance brand knowledge and performance. Alignment of drivers and 4P actions which win for both the customer and Kellogg’s

  • Lead and influence with credible retailer recommendations on all 4ps from price and promotions to range and space in line with the retailers’ timings and aligned KPIs

  • Be a key stakeholder supporting and building Kellogg’s future channel strategies for the category which can influence the customers different channel strategies

  • Support the internal NPD planning process, inputting into distribution and placement targets to ensure we are stretching but grounded in the retailers range review strategy and objective



  • FMCG experience to include experience of Category Management / Category Development

  • Excellent analytical skills and confidence using category sources (Kantar, IRI, Dunnhumby, I2C) combined with the ability to translate data into insight

  • Excellent communication, presentation & influencing skills with a proven record of delivery


  • FMCG experience of account management


The Growth Competencies are a set of skills and behaviours necessary to drive success for Kellogg and for our employees. They are a common guide to selecting the right talent, developing our people & unlocking high performance across the Company. To gather more detail about the behaviours you will need to demonstrate across our leadership competencies, based on the role and responsibilities of this posting, please click here to find  out more about our Growth Competencies model.

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