Marketing Manager (Shopper)

Location
Plymouth
Salary
£35000 - £40000 per annum
Posted
06 Apr 2018
Closes
04 May 2018
Ref
Ls-SH/CUMANpermPLY
Contact
Lucy Stokes
Contract Type
Full Time
Shopper / Customer Marketing Manager
FMCG
£35,000 - £40,000 +benefits
Plymouth area (commutable from Bodmin, Okehampton, Launceston)

A leading FMCG Food Manufacturer is seeking a Shopper / Customer Marketing Manager. The Shopper / Customer Marketing Manager will be responsible for driving the development and execution of shopper and trade marketing plans. This role will also deliver trade marketing activities including PR, advertising and trade shows.

The successful Shopper / Customer Marketing Manager will ideally have a minimum of 3 years marketing experience in the FMCG Consumer Goods sector (food, drinks, personal care etc). You will also ideally have experience in managing agencies in shopper and trade marketing executions and shopper marketing campaigns across impulse and grocery environments. An understanding of merchandising (temporary and permanent) equipment solutions desirable;

Shopper Marketing Manager / Customer Marketing Manager Responsibilities include:

• Work cross functionally to deliver shopper and trade marketing support plan in line with commercial and brand priorities.
• Work with the Senior Brand Manager to align consumer and shopper creative and media solutions that deliver against the brand positioning framework.
• Deliver traditional trade marketing solutions including PR, advertising, trade shows
• Build full knowledge of retailer objectives, shopper profiles and media options for key customers aligned with commercial and brand objectives.
• Use insights to match brand plans to most relevant retailers for activation, develop recommendations to take to Commercial Managers and align accordingly.
• Execute Channel and Customer Shopper Marketing campaigns supporting Brand and Activity plans for client key customers.
• Own and deliver outstanding quality in all required Trade Shows (Careers, Regional and Major customer events) including agency and budgetary management.
• Manage agency relations with shopper marketing partners and proactively recommend action for improved performance and step changing capability.

Application via CV



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