The Juice Executive Announces Expansion

Published on: 23 Feb 2018

The Juice ExecutiveThe Juice Executive, a Kent-based company, has announced that they are expanding and taking on more staff.

The changes come after a successful year which saw them pass the £1 million annual turnover mark for the first time.

Youthful success story

The Juice Executive has only been going since 2014, and yet it managed to break the £1 million mark – representing more than double their year-on-year sales in the period up to November 2017. Alex Auger, the founder of the company, announced a £600,000 sales boost as well as the taking on of eight new staff members.

“This has come from more retailers looking for us to contract-manufacture their juices and a desire from independent coffee houses to co-brand their own great-tasting range of juices,” said Auger. “The plan is to grow by another 30% in the coming year.”

She added: “I originally started off in my garage and was dropping samples off to some of the big financial services companies. It has kind of snowballed since then and the time was right to put in some better practices that would allow me to concentrate on growth, while having a structured approach to securing and developing the best talent.”

This includes the eight new food jobs opened up on her team, funded by the meteoric recent growth.

The firm produces a range of more than 40 organic juices, including flavours such as turmeric, beetroot, orange, and ginger. The lines are produced at their facility in Chatham, Kent, which was opened in 2015. They currently manufacture more than 400,000 bottles a year. These are supplied to Abel & Cole, Ocado, and independent retailers across the UK.

Help from growth fund

The strategy, structure, and process flow of the company were helped along by the European Regional Development Fund’s Manufacturing Growth Programme – obviously to great success.

Daren Booth, who is the Manufacturing Growth Manager at MGP, said: “Alex is an inspirational young entrepreneur who is passionate about her products, her people, her clients and developing the raw pressed juice sector. The MGP support has unleashed the company’s full potential and we’re looking forward to helping Alex with future plans to expand and launch new products.”

The firm is looking to add another £300,000 to their sales total across 2018. They will make at least part of this leap by starting to produce own-label products. This is a first for the company, and will no doubt require further expansion in terms of production and manufacturing jobs. They are certainly one to watch, especially for those who are considering work in the food industry and wish to be based in Kent.

Their recent success has been attributed to an increase in contract manufacturing orders, as well as their acquisition of fellow juice firm Radiance Cleanse. The time was certainly right to make that move, and they are now in a position to move forward even more strongly.

Cold Pressed JuiceAs well as selling private label products, they also supply branded and corporate juices for events and social media campaigns. This is a very interesting sector, allowing them to sell products in new packaging and branding for each client, although the juice itself is the same.

This company has to be one to watch within the food industry over the next few years. With such a rapid increase in revenue, the question now will be whether they can sustain and even exceed their current growth – or whether the pressure of raised production targets and rapid expansion will prove to be deadly to the firm. Watch out for more news on their development.