The Easter Chocolate Eggstravaganza

Published on: 24 Mar 2016

The moment when stores begin selling Easter Eggs has arrived earlier and earlier as the years pass. Presumably we will eventually hit a critical mass when long-life eggs are sold as soon as September or October in anticipation of Easter Sunday—a haunting prospect indeed. Consumers will never know what season they're in. Until that confusing nadir however we should all enjoy a good egg or two this coming Easter, and there's certainly plenty to choose from.

There are two converging ideas in play to consider when understanding the significance of Easter eggs. The first is the tradition of 'Lent', the Christian practice of foregoing luxuries for several weeks in the build up to Easter Sunday. Back in the olden days this included eggs, which were generally used up before Lent began. So an egg at the end of Lent was the first egg in a long time. The second factor is that eggs, in particular hollow eggs, are supposed to represent the tomb of Christ after his crucifixion. Although an egg might seem like stone (like the tomb), it gives birth to new life.

Easter - Image 1Regardless of how the tradition began, chocolate eggs are now a multi-million pound business, found in every corner of the UK as we approach Easter. Supermarket own-brands compete with the usual big players like Cadbury's and Nestle for supremacy. Luxury choices also exist, the likes of Thornton's owning hefty market share. The chocolatier has carved itself a market niche that caters to people wanting to make an easter egg a more significant gift. Eggs can personalised to order, making it almost a shame to have to eat it at the end! Considering the glut of cheap easter eggs on the market it is wholly refreshing to acquire something a little more special and thoughtful on what is still a religious holiday for many people.

Although it might have strayed a little from its humble origins, the use of chocolate as our easter eggs has a great many benefits—not least to our health, both mental and physical. According to the latest study (printed in the Guardian), chocolate can make you “smarter, thinner and healthier”. In part this is due to the endorphins eating chocolate releases in your brain. The principle of happier people being healthier people is generally accepted as fact nowadays, so chocolate enjoyed in moderation can extend lifespan in this fashion.

Easter - Image 2Working with a chocolate is a big part of the food industry in the UK, and if confectionery is something you're passionate about, perhaps it's time to dip a toe into the job market. The chocolate industry hires everyone from chefs (to come up with new recipes), technologists, marketers—even taste-testers. As you can imagine, that last position tends to be highly competitive! has an exhaustive list of food jobs available. The hard work of trying to find specific jobs in the industry is done for you, enabling you to focus your search and find the job you really want. With the squeeze on skilled staff, there's room to earn significant salaries in the right areas of the country. is capable of finding the right job for you, in the right area, with adjustable search parameters that can be indispensable when on the job hunt. The truth is that jobs in the food industry can be right under your nose without you realising it, since many employers actually prefer to use jobs listings sites like this one in order to find the right candidate. Our customisable search engine will only show you the positions that you want to see, and if you sign up for our jobs by email service you need only set your requirements once. After that, we will inform you whenever a job comes up that we're sure you'll be interested in. You can even set the frequency of emails you receive (although we recommend a daily alert to keep you ahead of your competitors).