THE BBC GOOD FOOD SHOW SPRING
Published: 27 Jan 2016
If you were wondering what to do with the second weekend in April, look no further. The BBC Good Food Show Spring will be taking place at the HIC in Harrogate, Yorkshire from 8th-10th April 2016. It's not only a chance to rub shoulders with some of the best celebrity chefs in the country, but also to sample new foods from hundreds of exhibitors. The show is also being used to showcase some of the best produce and talent from Yorkshire, meaning attendance for food enthusiasts is practically mandatory. Likewise, if you're a budding chef or entrepreneur, this is your chance to join a growing list of exhibitors who claim a host of benefits from manning a stand at the show.
This is because of the 15,000 visitors expected to attend at least one day of the show, each said to spend an average of £87. Of course, you don't have to sell a specific foodstuff to be able to book an exhibitor stand—but it's clearly a lucrative way of getting the message out to the general public about your product. This kind of word of mouth marketing (as well as hand to mouth!) is worth its weight in gold. Just imagine if one of the celebrity chefs is filmed eating and endorsing your product—attending as an exhibitor could mean months of new business for your company.
Such is the popularity of the BBC Good Food Show, they can attract some serious celebrity appearances, this year being no different—Paul Hollywood of Great British Bake-Off fame will be present, plus Michael Roux Jr., Tom Kerridge and the Hairy Bikers. It is a ringing endorsement of the show, and takes full advantage of the BBC's hefty media clout. All of the celebrities will be performing for audiences in the 'Supertheatre' portion of the event, and tickets are on sale online. The chefs will also be available for book signings and a chance to meet your culinary heroes. A select number of books will be on sale on the day, but it's wise to bring along your copy if you want to be sure of getting it signed! The chefs will also be taking questions on the Interview Stage, so hopefully fans can get answers to those burning questions.
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