Breakfast Cereal Information Service (BCIS)  

Published on: 15 Jul 2016

BCIS LogoWhen you are part of the fast-moving food industry, it’s important to keep up with the latest trends and news within your sector. Sectors can be very precise, too: if you are involved in the manufacture of breakfast cereals, for example, other dry goods such as rice will not be something that you are interested in at all.

That is why you can find information services such as the BCIS, which is run by the Association of Cereal Food Manufacturers (ACFM) to provide information to those involved in the industry. Based in the UK, it offers the latest news as well as industry responses from official sources, so that you can keep up to date with everything that you need to know for your work.


The ACFM represents all of the major breakfast cereal manufacturers in the UK, acting on their behalf as well as providing a central body for communication and sharing of knowledge or decisions. It acts to communicate with government in the UK, as well as European political institutions through CEEREAL. It also communicates with regulatory, trade, and any other public or private bodies on behalf of its members.

It also provides advice and information to outsiders as well as to the members of the organisation, which is where the Breakfast Cereal Information Service comes in. It is set up to share the latest news as well as putting together industry responses on behalf of its members, which can then be shared and disseminated with the press.

One of their main achievements has been the Breakfast is Best campaign. This campaign aimed to encourage European citizens to make time to have breakfast every day, even asking them to pledge to do so. With the cooperation of teachers, dieticians, doctors, and members of CEEREAL, they gathered more than 200 key influencers to sign the pledge and express support for the campaign in a public forum.

The members of the ACFM who are involved with the service include Cereal Partners, Dailycer, Jordans Cereals, Kellogg’s, Quaker, Weetabix, Mornflake, and Dorset Cereals.

A Long History

One area of breakfast cereals that the BCIS is keen to draw attention to is their long history. It may be hard to believe, but in fact the cereals these companies make today date back to a tradition which began 150 years ago. Cereal gruels were popular with Ancient Greeks long before this, and oatmeal porridge was popular in Scotland, as noted by Samuel Johnson in 1775.

It was in the late 19th century that more modern breakfast cereals were developed. Kellogg, Graham, and Bircher-Benner were the names pioneering the movement, looking to create a breakfast food which was healthy as well as delicious. Their work included the development of cornflakes, granola, and muesli.

CerealThe BCIS still aims to promote these same goals: to create a meal that kick-starts the day with great energy, fantastic nutrition, and a taste that has you wanting more tomorrow. They include plenty of nutritional information on their website as well as guides on how to eat healthy as a way to back this up.

Breakfast Cereal Jobs

If you are looking to work in the breakfast cereal industry, it would be a fantastic idea to familiarise yourself with their website and the latest pieces of news, as well as their responses on behalf of the organisation. Learning this information before you go for a job interview could give you the edge you need, as well as giving you a head start when you start your new position.

To find jobs in the breakfast cereal industry, make sure to head to and check out our current listings. You can find plenty of opportunities in breakfast cereal: from the operators who control machines or work manually to produce, package, quality check, and transport cereals, right the way up to management positions, there is a lot of range here.

You can also transfer skills learned in other areas of the food industry if you already have experience elsewhere. Make sure that you read up on breakfast cereals so that you understand how they are produced, especially if you are thinking of going for an executive role.